Education

International Schools Partnership

My main client at present is International Schools Partnership, a global organisation of 34 schools, consulting on their marketing and digital marketing projects in the Middle East, including content marketing, website design, SEO and audit, social media, digital campaigns and general marketing collateral. To date I have completed three website audits and ‘makeovers’ (with new content and SEO), and one new website, with another currently in development. Collateral I have produced includes school prospectuses, brochures, fact sheets, social media content and print ads.

The Hamilton International School
A new premier school in Doha

The remit:

Website design and management (https://hamiltoninternationalschool.qa)
Content development
SEO (on-site only)
Landing page and PPC campaign copywriting and review
Prospectus copywriting
Supporting marketing collateral – copywriting
Arabic translation

The Aquila School Dubai
A new international British school in Dubai

The remit:

Website audit and makeover (a legacy WordPress website given a makeover and back-end ‘tidy-up’ as budget didn’t permit a new design and build) – https://www.theaquilaschool.com
Content development
SEO (on-site only) (after the site makeover their search results positioning improved dramatically – now on page 1 for many of their priority search terms)
Landing page and PPC campaign copywriting and review
Prospectus design and copywriting
Supporting marketing collateral – design and copywriting
Arabic translation

Aspen Heights British School
A British school in Abu Dhabi

The remit:

Website audit and makeover (a legacy WordPress website given a makeover and back-end ‘tidy-up’ as budget didn’t permit a new design and build) – https://ahbs.ae
Content development
SEO (on-site only)
Landing page and PPC campaign copywriting and review
Prospectus design and copywriting
Supporting marketing collateral – design and copywriting
Arabic translation

Park House English School
A British school in Doha

The remit:

Website audit and makeover (a legacy WordPress website given a makeover and back-end ‘tidy-up’ as budget didn’t permit a new design and build) – https://parkhouseschool.com
Brochure design and copywriting
Graphic design for rollups and banners, and social media imagery

Doha British School

I ran a 5-month social media and PPC campaign to drive admissions inquiries into Doha British School’s Pre-school and Sixth Form (IB and AS Levels) programmes for the 2017/18 academic year.

I was sub-contracted by a digital agency in Qatar for this project, and worked closely with the agency on the development of a landing page that was ‘SEO-ed’ and came up at the top of the search rankings for their high priority keywords, which also improved the PPC click-through rates and conversions.

Bright Beginnings Nurseries Abu Dhabi

This was a new website for a chain of nurseries in Abu Dhabi. The project included a brand new design, registration form integration and a password protected ‘Parent Zone’ for parents to view photos, newsletters, and upcoming events, etc.

The project included content review and development, online PR and directory review, and SEO; my efforts in SEO see them on Page 1 of Google for their most important search terms related to nurseries in Abu Dhabi.

I also provide ongoing website management and SEO maintenance services, and graphic design support for print ads and trade shows.

GEMS Education

Social media strategy review and takeover from a previous agency.

Cranleigh School Abu Dhabi

PR and social media campaign to drive inquiries into their first Open Day for the Senior School. Developed a social media strategy that their in-house marketing team could move forward with.

Little World Discovery Centre

PR campaign and video production for children’s edutainment centre in Abu Dhabi, to position it more as an education centre (learning through play) and to differentiate it from other ‘kids play areas’ in Abu Dhabi.